Written by Allison Legendre
Today, we’re going to cut right to the chase.
If you’ve been following for some time, then you know that I have a strong belief in the value of live music and am a living testament to the opportunity that exists to create a life of purpose and financial freedom by creating a thriving music business.
The problem, however, with most music business owners, is that rather than having a thriving business and freedom, they are paddling upstream feeling their art is continually undervalued
Getting well paying gigs seems to be a rare, non-duplicatable occurrence with any reliability or consistency..
If you’ve had this experience, while actually working hard to make a living from your instrument, the idea of “growth” and “doing less” may seem incompatible to you..
Well today, I’m here to tell you that it is more than possible to grow your music business by doing less and I’m going to tell you the exact principle I used to do exactly this.
It can all be boiled down to one word-
When Warren Buffet and Bill Gates, two people who know a little bit about building a business, were asked what the one word was that was responsible for their success, they both had this exact answer.
The truth is, that everyone has the same limited amount of time, so how is it that some people are able to produce massive results in their life and business?
Lucky break?...Got noticed and go viral?
Picture this, running around in circles doing a million and one things at once, or, walking steadily towards a clearly defined goal. Which one do you think will have the greater results?
You see, if you want to have the second option, the first step here is to have a clearly defined goal. From there, you can measure which of your activities are furthering the progress towards your goal. Then, with the activities that are not furthering your progress towards your clearly defined goal - eliminate them.
When if comes to running a music business and getting well paid gigs, there is a lot of noise telling you to do all of these things. But to achieve results, there is often only a few key actions that matter.
Years ago in my business, I was doing everything from booking gigs, designing our website, editing recordings, planning music with clients and so on and so on. I thought to myself ‘Just keep going, something is about to stick!’ Then, one day my life had a massive change in trajectory. I got married to my best friend and soon after moved far from anything we knew for my husband’s career. I didn’t want to give up on the business I had made and decided to continue running my business from afar. It was only because of the limitations I was under that I was able to gain a clear understanding of what my goals were in my business, what was helping me achieve them, and what was not.
With growth in mind, I made the decision to stop working in my business and start working on it. I cut everything from my to-do list, and put systems in place to handle the details. I then took a good look at the actions I was taking that produced the greatest results and focused only on that (rather than the opposite philosophy which I had previously embraced).
If you’re looking to maximize your efforts and achieve your goals, I would strongly encourage you to start by clearly defining your goals and define what is working and what is not through actually measuring the outcome, not guessing.
Learn to identify the key activities that currently contribute to your success and eliminate the fluff. And when it comes time, put systems in place to allow you to work on your business and the music you love, not in your business.
Sounds simple, but if you do this, you are on your way to having better gigs and a growing business by doing less.
To your success!-Allison
Allison Legendre helps ambitious musicians build financially thriving businesses through growing their audience and booking high ticket gigs. She is an expert at helping musicians get clients using online methods and making things super simple to understand. If your interested in growing your music business and getting high-ticket clients, then definitely reach out and request a free strategy session.